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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Commodity Advertising: The Economics and Measurement of Generic Programs

Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The Fall of Advertising and the Rise of PR

Tom Hopkins Audio Sales Collection

The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life

Often Wrong, Never in Doubt: Unleash The Business Rebel Within

The Big Book of Logos 5

Creativity 39

Fascinate

ALCHEMY: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Crossing the Chasm

How to Start and Run Your Own Advertising Agency

Major Account Sales Strategy

Stop Telling, Start Selling

Marketing Warfare

The Greatest Sales Stories Ever Told: From the World's Best Salespeople

Networking With the Affluent and Their Advisors

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