Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Book
paperback
Category: Business Innovation
Category: Management & Management Techniques
Category: Ownership & Organization Of Enterprises
Category: Sales & Marketing
Category: Market Research
HARPER BUSINESS
Bestselling book in our bookstore!
Discounted book price: 22.51 EUR
(price updated on 18.04.2025)

Free delivery to EU countries (and more) more

Reader's comments and book reviews: Amazon

Visitors who bought this book also bought:

Diffusion of Innovations
Price: 29.17 EUR 22.82 EUR
Zero to One
Price: 12.92 EUR
The Innovator's Dilemma
Price: 24.68 EUR


With this book we recommend buying the following books:

The Lean Startup
Price: 23.51 EUR
Dealing With Darwin
Price: 14.50 EUR
Inside the Tornado
Price: 15.04 EUR 14.69 EUR
Business Model Generation
Price: 31.72 EUR 30.00 EUR
Invalid request..