Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Author: Paul W. Farris, Paul W. Farris, Neil T. Bendle, Phillip Edward Pfeifer, David J. Reibstein

hardback Category: Sales & Marketing Pearson Education (US) Discounted book price: 55.90 EUR (price updated on 21.08.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

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