Aaker, David A., David A. Aaker: Brand Equity & Advertising: Advertising's Role in Building Strong Brands - Advertising's Role in Building Strong Brands

Brand Equity & Advertising: Advertising's Role in Building Strong Brands: Advertising's Role in Building Strong Brands

Author: Aaker, David A., David A. Aaker

paperback
Category: Psychology
Category: Advertising
Category: Market Research
Category: Psychotherapy
Taylor & Francis Inc
Discounted book price: 101.84 EUR
(price updated on 21.08.2025)

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