Libro Frenemies (Ken Auletta) - The Epic Disruption of the Advertising Industry (and Why This Matters)

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Autore: Ken Auletta

paperback
Categoria: Business e Management
Categoria: Business Communication & Presentazione
Categoria: Etica professionale
Categoria: Ufficio & Posto di lavoro
Categoria: Media, Information & Communication Industries
Categoria: Pubblicità
Categoria: Industria pubblicitaria
HarperCollins Publishers
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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Libri della categoria Industria pubblicitaria

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

How to Start and Run Your Own Advertising Agency

Advertising Media A to Z

Language Of Advertising And Merchandising English

Advertising: What Everyone Needs to Know (R)

Advertising: What Everyone Needs to Know (R)

The Persuasion Industries: The Making of Modern Britain

Powers of Persuasion: The Inside Story of British Advertising 1951-2000

Advertising

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

Breaking Up America: Advertisers and the New Media World

Breaking Up America: Advertisers and the New Media World

King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

Lead Us Into Temptation: The Triumph of American Materialism

Heroes and Scoundrels: The Image of the Journalist in Popular Culture

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