Kevin Keller, Kevin Lane Keller, Tony Apéria, Mats Georgson: Strategic Brand Management

Strategic Brand Management: A European Perspective

Author: Kevin Keller, Kevin Lane Keller, Tony Apéria, Mats Georgson

paperback
Category: Sales & Marketing
Category: Advertising
Category: Sales & Marketing Management
Pearson Education Limited
Discounted book price: 110.22 EUR
(price updated on 21.08.2025)

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