Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Author: Adam Morgan

hardback Category: Business & Management Category: Sales & Marketing Category: Advertising Category: Market Research John Wiley & Sons Inc Bestselling book in our bookstore! Regular book price: 30.36 EUR Discount: -3 % Discounted book price: 29.43 EUR (price updated on 20.08.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

With this book we recommend buying the following books:

Perfect Pitch Price: 29.27 EUR 29.25 EUR

Branded Entertainment Price: 20.99 EUR

Futuretainment Price: 23.31 EUR

Tribes Price: 15.27 EUR

Books from category Market Research

More than books

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Price: 13.86 EUR Show book details	The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust Price: 14.77 EUR Show book details
Consumed: How We Buy Class in Modern Britain Price: 13.78 EUR Show book details	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 24.64 EUR Show book details
PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever Price: 16.62 EUR Show book details	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Price: 12.68 EUR Show book details
Building Strong Brands Price: 31.07 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 15.20 EUR Show book details
Focus: The Future of Your Company Depends on It Price: 19.28 EUR Show book details	The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market Price: 21.36 EUR Show book details
Influence: The Psychology of Persuasion Price: 27.94 EUR Show book details	The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions Price: 51.41 EUR Show book details
Capitalism, Socialism, and Democracy Price: 18.24 EUR Show book details	Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation Price: 20.53 EUR 0.00 EUR Show book details
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market Price: 31.23 EUR Show book details	The Thank You Economy Price: 41.12 EUR Show book details
The Upside of Irrationality: The Unexpected Benefits of Defying Logic Price: 19.21 EUR Show book details	The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home Price: 13.13 EUR Show book details
Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy Price: 33.34 EUR Show book details	Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success Price: 35.44 EUR Show book details