The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Author: Jean-Noël Kapferer, Jean-Noël Kapferer, Vincent Bastien

hardback Category: Sales & Marketing Kogan Page Ltd Bestselling book in our bookstore! Discounted book price: 60.84 EUR (price updated on 20.08.2025) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon

Visitors who bought this book also bought:

It Price: 11.74 EUR

Luxury Price: 29.13 EUR 26.66 EUR

Fashion Price: 23.10 EUR

With this book we recommend buying the following books:

The New Strategic Brand Management Price: 46.66 EUR

Luxury Retail Management Price: 44.27 EUR

The Fashion Designer Survival Guide Price: 19.67 EUR

Kapferer on Luxury Price: 34.95 EUR

Books from category Sales & Marketing

More than books

The One Minute Sales Person Price: 10.47 EUR Show book details	Selling Secrets Price: 8.19 EUR Show book details
Marketing Secrets Price: 10.04 EUR Show book details	Retail Fashion Promotion and Advertising Price: 222.85 EUR Show book details
Promoting and Marketing Your Crafts Price: 18.24 EUR Show book details	Student Project Gde Market Pract & Princ Price: 31.54 EUR Show book details
Student Edition: SE Marketing Essentials Price: 88.79 EUR Show book details	Building Strong Brands Price: 31.07 EUR Show book details
Marketing High Technology Price: 42.68 EUR Show book details	Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace Price: 128.29 EUR Show book details
Conflict and the Web of Group Affiliations Price: 15.20 EUR Show book details	The New Shop Floor Management: Empowering People for Continuous Improvement Price: 49.34 EUR Show book details
Business Research Methods Price: 105.24 EUR Show book details	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Price: 15.20 EUR Show book details
The Fall of Advertising and the Rise of PR Price: 31.23 EUR Show book details	Tom Hopkins Audio Sales Collection Price: 16.08 EUR Show book details
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life Price: 18.24 EUR Show book details	Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers Price: 22.19 EUR Show book details
Often Wrong, Never in Doubt: Unleash The Business Rebel Within Price: 24.64 EUR Show book details	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Price: 14.11 EUR Show book details